Sell More Data and Services with Transparency
Many wireless subscribers struggle with their data plan usage and consumption. They struggle to understand how their behavior and specific app or data usage translates to their bill at the end of the month. They also struggle to understand the data plan offers that many operators provide via text messages. Data plan offers for many subscribers at best are typically cryptic unattractive and can also be misleading and costly. Is $0.03/kb a good deal? How many kB's will be needed to sync e-mail or update Facebook? These questions often lead to a low uptake on text-based offers and promotions.
My Data Manager provides an extendable platform to operators to customize with context-triggered data and other offers and promotions. Better targeting and higher uptake rates leads to more data usage and more revenue opportunities. In live customer trials, My Data Manager demonstrated 4X more offer adoption than standard text-based promotions.
With the understanding of what applications and services are being used the most and how much data is being consumed provides an endless set of offers which including scenarios such as:
- Offer a data plan when various usage or time thresholds are met
- Sell an extra video data plan to subscribers that are heavy video users
- Offer wireless bluetooth speakers or other accessories to music service users
- Create targeted offers for heavy roaming or Wi-Fi users
Helping subscribers understand their data plan usage will result in a more educated, more satisfied, and ultimately, more profitable customer.