Effective date: 05/05/2015
Mobidia provides insights into app penetration and engagement that allow consumers, app publishers, carriers, and others make better decisions and provide better services.
How We Use Your Information
We use the information we receive to provide, support, analyze, develop and improve our Services, as well as products and/or services offered by our Affiliates. This may include (but is not limited to):
- Analyzing your use of mobile applications and data, which may include combining such information (including personally identifying information) with information we receive from Affiliates or third parties;
- Providing market analytics, business intelligence, and related services to Affiliates and third parties;
- Operating the Services, such as data usage monitoring;
- Communicating with you about the Services and/or responding to communications from you;
- Complying with applicable laws and law enforcement requests;
- Communicating with you about the Services. By using the Services, you authorize us to contact you for such purposes. If you do not want to receive communications from us, please Contact Us
You may opt out of use of your information in market analytics and business intelligence by selecting “Opt-Out” under “Additional Options” in the Menu.
How We Share Your Information
We will not rent or sell your information in personally identifiable form without your permission. Notwithstanding the foregoing, we may share your information with third parties (including Affiliates) as described in this section:
Aggregated/Anonymized Information. We may provide, sell or distribute to third parties any information that does not include personally identifiable information, or for which we have taken reasonable steps to remove personally identifiable information.
Affiliated Businesses. Businesses or third parties that are legally part of the same group of companies that Mobidia is part of (“Affiliates”), such as App Annie, may provide to us, or receive from us, personally identifiable information, which will be used to operate, improve and develop our Services, as well as their own products and services. Affiliates that receive personally identifiable information from us will treat such information in accordance with the restrictions outlined in this section.
Business Transfers. We may choose to buy or sell assets. In these types of transactions, user information is typically one of the assets transferred. If we (or our assets) are acquired, enter bankruptcy, or go through some other change of control, your information may be transferred to, or acquired by, a third party.
Protection of Mobidia and Others. We reserve the right to access, read, preserve, and disclose any information we believe is necessary to: comply with applicable laws, court orders or legal requests; address illegal activity; or protect the rights, property, safety or security of Mobidia, our employees, our users, our Affiliates, or other third-parties.
Information Collected by Mobidia
INFORMATION YOU PROVIDE TO US
We receive and store any information you knowingly provide to us. For example, certain information (such as name, email address, and/or phone number) may be required to register with us or to take advantage of some of our offerings (e.g., our whitepapers).
We may communicate with you if you’ve provided us the means to do so. For example, if you’ve given us your email address, we may send you emails about your use of the Services. If you do not want to receive communications from us, please Contact Us.
INFORMATION COLLECTED BY THE SERVICES
Please be aware that in order to provide our Services (e.g., My Data Manager, Mobidia website), we need to collect certain information, such as:
- Device manufacturer and model
- Operating system
- Language codes
- Device identifiers (e.g., Android ID, IDFV)
- Carrier or network
- IP address
- Location data (e.g., city)
- Installed apps and usage information (e.g., how long you use an app or feature)
- Network traffic (e.g., websites visited, other online activities)
- Power consumption
- Browser information (e.g., browser type, cookies)
Retention and Deletion
We may reject requests that are unduly burdensome or repetitive or that cannot be honored in light of legal obligations, ongoing disputes, or where retention is necessary to enforce our agreements or protect our or another party’s rights, property, safety, or security. Please note that we may maintain aggregated and/or anonymized information (or information for which we have taken reasonable steps to remove personally identifiable information) indefinitely.
Cookies and Similar Technologies
You may be able to change the preferences on your browser or device to prevent or limit your device’s acceptance of cookies and similar technologies, but this may prevent you from taking advantage of some of our features.
While we endeavor to protect against destruction, loss, misuse, and unintentional disclosure of the information in our possession, we cannot guarantee complete security. Unauthorized entry or use, hardware or software failure and other factors may compromise the security of the information we hold and we are not responsible for the consequences of such breach.
We may store and process your information through third-party or Affiliate hosting services in the United States, the European Economic Area, Asia and other jurisdictions. This means that we may transfer your information to a jurisdiction with different data protection laws than your home jurisdiction. By using the Services, you consent to such transfer for the purposes described herein.
Children Under Privacy
If you are under 13, please do not attempt to register for the Services or send any personal information to us. If we learn that we have collected personal information from a child under 13, we will delete that information as quickly as possible. If you believe that a child under 13 may have provided us personal information, please Contact Us.
Changes and Updates