MOBIDIA ADDS EXPERTISE AND EXCELLENCE TO THEIR BOARD OF DIRECTORS

Mobidia appoints telecommunications veteran, Kent Thexton, to their board.

Vancouver, BC,   April 30, 2009

Mobidia Technology Inc. announced today the appointment of Kent Thexton to its Board of Directors. "Kent has been instrumental in building wireless data solutions and services for business and consumers for some of the world's leading operators, and his background will be a great asset as we continue to grow our business," said Derek Spratt, Chief Executive Officer, Mobidia. "With his extensive, international wireless telecommunications experience, we are very pleased to have Kent join our Board of Directors."

Thexton is the Chairman of SEVEN. He is also the non Executive Chairman of RedKnee, Chairman of i-wireless LLC and a Board member of Sierra Wireless. Thexton has seventeen years of international wireless telecommunications experience, including executive appointments with some of the largest mobile operators worldwide.

At the leading UK operator O2, Thexton served as chief data and marketing officer, president of O2 Online and as a member of the board of directors. During his tenure, O2 grew to be the leading mobile data provider in Europe, with 21% of revenues from data services by the end of 2003, and a customer base with twice the industry average revenue per customer. He was responsible for launching the O2 brand across the O2 operating business, lauded by Accenture as the best brand launch in Europe, as well as the management and procurement of the 5 million devices sold annually.

Prior to joining O2, Thexton spent eight years in the Canadian mobile industry, holding the position of Chief Operating Officer and Executive Vice President of Rogers Cantel (now Rogers Wireless). Prior to this he held management positions at Northern Telecom and Bell Canada. Thexton holds an M.B.A. and B.S. in electrical engineering from the University of Western Ontario

"Mobidia is an emerging leader in the wireless network optimization space, working to solve a major problem for wireless operators by helping them control and maximize network efficiencies so they can provide the right level of service to every application," said Thexton. "I’m looking forward to being a part of their drive to shape the future of mobile content and network performance, allowing operators to meet users' service expectations."


About Mobidia Technology Inc.

Mobidia develops software and solutions for enhancing mobile data networks. At the core of Mobidia's technology is a client-centric architecture that introduces network-edge intelligence to make mobile data networks more efficient, more profitable, and more usable. By leveraging the collective, distributed computing power of tens of millions of smartphones, Mobidia can increase network efficiency and enhance experiences for subscribers. In addition to offering a transport optimization solution, the My Data Manager consumer application, and subscriber-centric policy technology for managing mobile data, Mobidia provides a wide range of development services for developing and licensing custom mobile solutions.

Mobidia is headquartered in Vancouver, British Columbia with local U.S. and European presence. For more information, visit www.mobidia.com or call 604-304-8640.

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Mobidia is a service mark of Mobidia Technology, Inc.

Mobidia Technology, Inc.
Contact:
Chris Hill
VP of Sales and Marketing
Email: chris.hill@mobidia.com
Phone: +1 604.304.8640 Ext. 104

For all other inqueries about Mobidia Technology, Inc., please call +1 604 304 8640, fax +1 604 304 8615, or email via info@mobidia.com. For additional information, visit www.mobidia.com.