MOBIDIA TOPS OFF SERIES A WITH Cdn$3.75 MILLION IN NEW FUNDING, LED BY BDC VENTURE CAPITAL

Additional Capital Brings Total Funding to Cdn$7 Million to Fuel Company's Multimedia Service Solution for Carriers

VANCOUVER, B.C. Canada   January 22, 2007

Mobidia Inc. today announced that it has raised Cdn$3.75 million in its second round of Series A funding. This brings the company's Series A total funding to Cdn$7 million. The round was led by existing investor BDC Venture Capital with the participation of current investors British Columbia Discovery Fund and B.C. Advantage Funds. Mobidia is a service performance management company that lets wireless network operators monetize multimedia applications, such as the sharing of user-generated content, by dramatically increasing the quality of the end-user experience.

"BDC has increased its investment in Mobidia because of the company's achievements and the important market potential for its technology," said Greg Smith, director, Technology Seed Investments at BDC and a member of Mobidia's board of directors. "Mobidia benefits from a strong management team and innovative solutions - the company is poised to become a leader in its sector," he added.

"British Columbia Discovery Fund, Mobidia's largest investor, stepped up its investment in Mobidia because the demand and excitement around mobile multimedia applications is dramatically increasing," said Charles Cook, investment manager of BC Discovery Fund and a director of Mobidia. "Mobidia's strength in improving the user experience with user-generated video certainly is timely in light of Apple's™ recent iPhone announcement."

"This latest round of funding will enable Mobidia to further develop its product set and focus its efforts on sales and marketing," said Gary Tauss, president and CEO of Mobidia. "We are seeing strong demand for our .wave solution from carriers that want to differentiate their multimedia services and price them based on quality, customer experience, and usage behavior. These new funds will ensure that Mobidia has the necessary resources to accelerate this momentum."

Mobidia's .wave multimedia services product set is an end-to-end solution that enables wireless network operators to profitably offer new services and applications, such as the sharing of user-generated content and mobile video, while setting new standards for the mobile user's quality of experience. A unique device , network-, and application-aware architecture makes .wave the only source-based solution that enables carriers to manage usage so they can deliver their paid services first, ahead of unpaid services, allowing them to generate revenues from premium-level services.


About Mobidia Technology Inc.

Mobidia develops software and solutions for enhancing mobile data networks. At the core of Mobidia's technology is a client-centric architecture that introduces network-edge intelligence to make mobile data networks more efficient, more profitable, and more usable. By leveraging the collective, distributed computing power of tens of millions of smartphones, Mobidia can increase network efficiency and enhance experiences for subscribers. In addition to offering a transport optimization solution, the My Data Manager consumer application, and subscriber-centric policy technology for managing mobile data, Mobidia provides a wide range of development services for developing and licensing custom mobile solutions.

Mobidia is headquartered in Vancouver, British Columbia with local U.S. and European presence. For more information, visit www.mobidia.com or call 604-304-8640.

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Mobidia is a service mark of Mobidia Technology, Inc.

Mobidia Technology, Inc.
Contact:
Chris Hill
VP of Sales and Marketing
Email: chris.hill@mobidia.com
Phone: +1 604.304.8640 Ext. 104

For all other inqueries about Mobidia Technology, Inc., please call +1 604 304 8640, fax +1 604 304 8615, or email via info@mobidia.com. For additional information, visit www.mobidia.com.