Mobidia Announces Availability of Transport Layer Optimization

Mobidia’s new product allows carriers to optimize data networks to more efficiently maximize network resources and enhance subscribers’ experience.

Vancouver, BC,   February 02, 2010 --(BUSINESS WIRE)--

Today, Mobidia Technology, Inc., an innovative provider of mobile data solutions for increasing efficiency and manageability of networks, announced the availability of the Mobidia Transport Optimization Solution.

The transport-layer solution offers a fundamental optimization tool to wireless operators for managing network congestion caused by the rapid growth of mobile data. By optimizing the transport layer, Mobidia addresses inherent limitations of wireless networks as well as inefficiencies introduced by the transmission control protocol (TCP). As a result, Mobidia provides the following benefits:

• A demonstrated and proven ability to recover 15 to 30 percent network capacity during “busy hours” under peak network conditions

• Acceleration of all TCP data sessions on both the downlink and uplink streams

• More consistent and faster connection speeds to enhance subscribers’ activities such as Web browsing and video streaming

Because optimization is achieved through acceleration and the solution is deployed at the transport layer, Mobidia offers complementary and accretive benefits to other optimization solutions – including client and server-based content compression, trans-coding and content adaptation and caching. Also, due to Mobidia’s unique approach, which does not apply the use of any "tunneling", session aggregation, or content manipulation techniques, optimization can be achieved without any negative impact to quality of service (QoS) implementations, policy servers or deep packet inspection (DPI) solutions.

"With the growing stress globally on mobile networks from an amazing increase in data usage over the last 12 months, wireless operators need to use many different technologies to optimize networks and manage traffic loads," said Mobidia CTO and Vice President of Engineering Lawrence Chee. "Optimizing the transport layer often is overlooked, but can provide significant efficiency gains and should be included as a key component of any network management strategy. Mobidia's transport optimization was designed to be deployed transparently, so it provides truly additive benefits to other optimization solutions."

Evaluation Licenses Available Today

Mobidia's Transport Layer Optimization solution represents the first implementation of its network-edge intelligence platform that leverages the distributed power of smartphones and connected laptops to increases network efficiency and management. With this solution, Mobidia suddenly changes the impact of these devices on the network. Now these data hungry devices, which are driving data growth, can be part of the solution to address congestion.

Mobidia's platform will also enhance policy engines to implement new, differentiated services and subscriber-based data plans. It also provides detailed reporting systems with a more comprehensive set of network intelligence to give operators a better sense of how, when and who is consuming data services.

Evaluation licenses of the Mobidia's Transport Optimization Solution are available for wireless operators today. The base solution supports up to 10GB data throughput and can scale up to meet most data throughput requirements. The Mobidia solution is network agnostic and has been proven to deliver efficiency gains on 2.5G, 3G and 3.5G networks, including HSPA and HSPA+ networks.

Support for Windows laptops with embedded or USB modem connectivity is available immediately and support for OSX, and a range of smartphone platforms will be available later in 2010. Additionally, later in 2010 Mobidia will provide a software update to include layer-4 compression, which will further increase the additive impact of the solution on network efficiency while maintaining its transparency and compatibility with existing network elements and technologies.


About Mobidia Technology Inc.

Mobidia develops software and solutions for enhancing mobile data networks. At the core of Mobidia's technology is a client-centric architecture that introduces network-edge intelligence to make mobile data networks more efficient, more profitable, and more usable. By leveraging the collective, distributed computing power of tens of millions of smartphones, Mobidia can increase network efficiency and enhance experiences for subscribers. In addition to offering a transport optimization solution, the My Data Manager consumer application, and subscriber-centric policy technology for managing mobile data, Mobidia provides a wide range of development services for developing and licensing custom mobile solutions.

Mobidia is headquartered in Vancouver, British Columbia with local U.S. and European presence. For more information, visit www.mobidia.com or call 604-304-8640.

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Mobidia is a service mark of Mobidia Technology, Inc.

Mobidia Technology, Inc.
Contact:
Chris Hill
VP of Sales and Marketing
Email: chris.hill@mobidia.com
Phone: +1 604.304.8640 Ext. 104

For all other inqueries about Mobidia Technology, Inc., please call +1 604 304 8640, fax +1 604 304 8615, or email via info@mobidia.com. For additional information, visit www.mobidia.com.