Mobidia Offers to Address Mobile Data Congestion to Save Mobile Operators $3 Billion Annually

Mobidia will showcase its unique transport layer optimization at Mobile World Congress in Barcelona and demonstrate how it can save the industry billions

Vancouver, BC,   February 11, 2010 --(BUSINESS WIRE)--

Today, Mobidia Technology, Inc., an innovative provider of mobile data solutions for increasing efficiency and manageability of networks, announced its solution has the potential to save mobile operators across the industry a total of $3 billion dollars annually.

Mobidia's unique transport layer optimization is a software-only solution that quickly and transparently deploys on top of existing network infrastructure and works with other optimization solutions. It provides sizable benefits immediately without expensive hardware, arduous network upgrades, or long deployment cycles.

By optimizing the transport layer of a wireless network, Mobidia's technology is able to provide a 15-30 percent increase in efficiency, recovering capacity and decreasing an operator's capital expenditures required to address the exploding demand for mobile data. Mobidia has repeatedly demonstrated its ability to provide this performance on 3G and 3.5G networks and on top of other commonly utilized optimization solutions, such as compression. Through extensive modeling of network impact and CAPEX expenditures, Mobidia has determined that annual savings from direct efficiency gains across all global wireless networks could reach as high as $3 billion per year.

Mobidia's unique solution architecture offers a truly transparent, complementary, and additive approach that makes it an easy choice to be part of any network strategy for addressing congestion and data traffic. Mobidia's solution deploys quickly and can provide benefits immediately. It seamlessly integrates and interworks with existing core network elements and other optimization solutions and has no negative impact to user experiences. Rather, subscribers' experiences will be enhanced as data sessions will be accelerated, speeding common activities such as web browsing and video streaming.

A growing number of mobile operators have completed network trials and testing and are planning deployments in 2010. There is an increasing recognition among leading operators that optimizing the transport layer provides an underutilized opportunity to decrease costs and more profitability scale to meet subscriber's demands for mobile data.

Mobidia will be showcasing its technology and value at the upcoming Mobile World Congress event in Barcelona, Feb. 15-18. Company executives and industry veterans will be demonstrating and discussing technical capabilities and details of their value model. Meetings can be requested at www.mobidia.com.

A recently published whitepaper detailing Mobidia's technology and its ability to address the growing congestion of mobile data networks is also available at www.mobidia.com.


About Mobidia Technology Inc.

Mobidia provides operators with a revolutionary software platform that makes mobile data networks more efficient and more profitable by introducing network-edge intelligence. Leveraging the distributed computing power of millions of connected laptops, netbooks and smartphones, the solution increases network efficiencies and enhances subscriber and service policy solutions with a transport layer platform approach. The solution seamlessly interfaces with other vendors' optimization, traffic management and policy solutions and is fully transparent to both subscribers' services and applications and the network’s existing core elements. This layer-4 transport optimization technology has consistently demonstrated an ability to recover 15 to 30 percent network capacity at peak times on networks across the globe.

Mobidia is headquartered in Vancouver, British Columbia with local US and European presence. For more information, visit www.mobidia.com or call (604) 304-8640.

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Mobidia is a service mark of Mobidia Technology, Inc.

Mobidia Technology, Inc.
Contact:
Chris Hill
VP Marketing
Email: chris.hill@mobidia.com
Phone: +1 604.304.8640 Ext. 104

For all other inqueries about Mobidia Technology, Inc., please call +1 604 304 8640, fax +1 604 304 8447, or email via info@mobidia.com. For additional information, visit www.mobidia.com.