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Mobidia Technology, Inc. At-A-Glance
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Company
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Mobidia provides wireless operators with the ability to better control, manage, and monetize IP data traffic and offer their mobile subscribers with innovative and compelling new services.
The company's .wave™ (dot wave) mobile IP QoS platform enables operators to improve the customer experience by ensuring the right level of service is available to every application. It also helps operators implement policies, access control, application prioritization, and protocol optimization so that resources for paid or hallmark services are prioritized over that of free services.
The company is headquartered in Vancouver, British Columbia, Canada.
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Market Needs
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Wireless operators are deploying heterogeneous network technologies such as 3G, Wi-Fi, and WiMAX to handle user demand for different kinds of services. At the same time, more powerful and complex mobile devices support increasingly more complex multimedia data types and services. Today, there is a widening disconnect between content and service, between a subscriber's desire to interact with applications and the wireless operator's ability to provide the appropriate quality of service (QoS).
Mobidia's .Wave bridges this disconnect with a solution that enables wireless operators to provide the right level of service to every application.
Video is a specific area that is clearly driving a lot of the investment and innovation in IP services. Streaming downloads, and TV broadcasting has already generated a lot of interest and significant usage and revenue. But live video sharing is an emerging opportunity that has already met with some success in Asia and Europe and is positioned for significant global growth over the next few years.
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Addresses Consumer Demand for Mobile Video
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Instat reports that 28.1% of US mobile subscribers are extremely or very interested in "See What I See Video" experiences. This is a number they expect to grow quickly - especially in the youth segments of the market.
IDC research firm predicts that by 2010, about 24 million consumers representing 9.2% of U.S. cellular subscribers will watch TV or video on mobile handsets, up from about 7 million in 2006. Revenue will roughly quadruple and exceed $1.5 billion.
The Yankee Group recently reported that slightly more than half of consumers surveyed were willing to spend more money on data services than they currently do. Of those, 24% said they would spend it on video or TV.
Jupiter Research report, "U.S. Wireless Forecast, 2005 to 2010," says the mobile video market is expected to grow by roughly eight times its 2005 revenue size the end of the decade. In 2005 revenues from mobile video content reached $62 million. By 2010, the number is expected to reach $501 million.
Ovum notes that user-generated content is already huge on the Web and its appeal proven, driven by the likes of MySpace, Flickr, and YouTube. The foundations for rich forms of user-generated content are now in place in the mobile market, notably MMS enabled camera and video phones.
Mindshare Online Research Group estimates that 1/3 of teens (12-17) and 1/4 of tweens (8-12) are logging on to watch favorite television shows. They are also using game systems, iPods and cell phones to watch television.
IDC reported earlier this year that staggering growth of simpler forms of content such as ringtones, games, and e-mail has severely strained the operational support systems of wireless service providers. The advent of 3G networks and handsets is rapidly moving the industry toward a wireless broadband market, which poses even more complex mobile content management challenges for wireless providers.
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Investors
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Mobidia is a privately
held company funded by British Columbia Discovery
Fund, Business Development Bank of Canada, and B.C.
Advantage Funds. The company has raised $16.5 million
to date. |
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Team
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Mobidia's management team has an entrepreneurial background and exceptionally strong experience in the areas of wireless telecommunications services, wireless communications technology, radio frequency design, software systems architecture, and mobile networking. Team members have worked at InfiniRoute, Longboard, L3 Technology, Motorola, AT&T, Ericsson, Mobile Data Solutions, Digital Dispatch Systems, Microsoft, GE and other companies.
Derek Spratt, President and CEO
Fay Arjomandi, Co-Founder and CTO
Dr. S. Sharif, Co-Founder, Chief Scientist, and Architect
Allan Larmour, Co-Founder and VP Business Development
Chris Hill, Vice President of Marketing
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COPYRIGHT ©2008 Mobidia, Inc.
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