Fitness Apps Take a Vacation

Posted by Mobidia on January 28, 2015

It seems we weren’t the only ones to take time off at the end of 2014. Mobidia data showed some of the top health and fitness apps also had a break over the holiday period. It seemed many of us set more time aside for eating and spending time with friends and family vs. watching their waist line and working out! Lose It, My Fitness Pal and Nike + Running all showed a slow drop off in the time spent in the app from October through to December.

As we all set new resolutions for 2015 it will be interesting to watch this usage no doubt climb as it did in January last year. 

Increase in Facebook App Usage

Posted by Mobidia on January 23, 2015

It seems that many of those with spare time over the holidays dedicated it to posting selfies and keeping up to date with their friends holidays antics. Mobidia app usage data showed a jump in the average time spent in the Facebook app over December with the average user spending over 11 hours posting and browsing through their newsfeed. Meanwhile it appeared Instagram didn’t see much of spike in “foodstagramming" nor did twitter users feel the need to spend more time tweeting. 

Patriots and Seahawk Fans Spend More Time in Team's Mobile Apps

Posted by Mobidia on January 16, 2015

It is a big week-end for American football fans with 4 NFL teams competing for a spot in the Superbowl. So we thought it would be interesting to look at the fans' usage of their most popular team apps. We took at look at the most used applications for each team and pulled some data from our global mobile app usage set. Not surprisingly, the most usage of these apps occur during the season with peak usage up as high as a couple hours of use per month.

Amazon Acquires Mobile Shoppers

Posted by Mobidia on December 22, 2014

Amazon has the edge over fellow retailers when it comes to app usage and engagement. 

Mobidia LTE Network Usage Data

Posted by Mobidia on November 18, 2014

LTE continues to drive more usage of mobile data and LTE-enabled devices, some of the best on the market, are likely also driving more Wi-Fi usage - along with a number of other factors. We recently looked at network usage of US subscribers in Q3 2014 and summarized some high-level points in a doc available here. This analysis is not quite as deep as some of our previous whitepapers but still has some interesting data points. As always, we have lots of data behind these charts, available for historical perspectives and, more importantly, for understanding where trends are heading.