The mobile gaming sector continues to be a highly competitive, hits-driven segment where customer acquistion costs are rising. Pricey, prime-time ads from the leading publishers are not uncommon sights for those still watching broadcast or cable TV (there are many). After a look at enagement and usage metrics for these games,the competition for users is not surprising. Many mobile consumers are spending a lot of time in the leading titles.
Just look at the numbers for Supercell's Clash of Clans in September. Mobidia's mobile game play metrics for thousands of Clash of Clans users in the US present huge engagement numbers with the average monthly minutes of play at over 12 hours and unique sessions over 230 for the month