LTE Users are Using Much More Mobile Data

Posted by Mobidia on June 22, 2014

Mobile operators continue to roll-out LTE technology. Over 100 networks are now available to wireless subscribers around the world. And the LTE usage trends continue to look very positive for mobile operators.

In all major markets, subscribers are using more mobile data, buying larger plans, and using more of their quotas.

The Mobile Mind Shift

Posted by Mobidia on June 13, 2014

Mobidia is excited to have our data referenced in Forrester's recently released book, The Mobile Mind Shift.

Smartphones have reprogrammed the way customers think and as a result, businesses need to do the same in order to keep up. Customers now use their phones for everything from playing games to making a bank transfer and ordering a pizza.

Author, Julie Ask, focuses on what businesses need to do to exploit these ‘Mobile Moments’ and meet customers’ high expectations.

King Digital Entertainment Continues to Lead Publishers in Most Popular and Most Played Mobile Games

Posted by Mobidia on June 12, 2014

In the hits-driven mobile gaming business, Mobidia’s research shows that King Digital Entertainment continues to leverage its widely popular Candy Crush app to drive the highest game usage among the top mobile game publishers. In general, Mobidia’s data reveals that most of the top game publishers enjoy relatively high usage and engagement metrics among smartphone users compared to other popular mobile applications, but King’s Candy Crush has driven usage of King games to a level far exceeding that of its closest competitors.

However, trends in 2014 also suggest that usage of King games may be declining as usage of new games from other publishers, such as Supercell, increases.

Cloud Storage and File Sharing Continues to Heat Up

Posted by Mobidia on March 29, 2014

With Box's IPO announcement this week, cloud storage and file sharing continues to be a topic for consideration and speculation among the tech industry.

As more platforms, OSs, and app vendors add this functionality to their offerings, many wonder about the role of stand-alone services.