Mobidia's Data Highlights Smartphone Screen Sizes' Impact on App Usage

Posted by Mobidia on October 29, 2014

Smartphone screen sizes continue to grow. Screen sizes and their resolutions for flagship phones a few years are now standard on mid tier and low end models today.  And sizes for the latest and greatest phones are larger than ever. Apple's 5.5-inch iPhone Plus is a great example.

We thought it would be interesting to collaborate with IHS, a leading global source of critical information and insight, to take a look at the impact of screen sizes and resolutions on app usage and mobile data consumption.  And as expected, we found significant impact. Here is an example,.  In our analysis, screen sizes 5 inches and larger drive significantly more minute of usage.


Mobidia's Mobile Gaming Data Shows Heavy Clash of Clans Usage

Posted by Mobidia on October 21, 2014

The mobile gaming sector continues to be a highly competitive, hits-driven segment where customer acquistion costs are rising.  Pricey, prime-time ads from the leading publishers are not uncommon sights for those still watching broadcast or cable TV (there are many).  After a look at enagement and usage  metrics for these games,the competition for users is not surprising.  Many mobile consumers are spending a lot of time in the leading titles.

Just look at the numbers for Supercell's Clash of Clans in September.  Mobidia's mobile game play metrics for thousands of Clash of Clans users in the US present huge engagement numbers with the average monthly minutes of play at over 12 hours and unique sessions over 230 for the month



Mobidia's Mobile App Usage Highlights Line's Global Usage

Posted by Mobidia on October 14, 2014

Line's product announcements last week and their first-ever announcement of monthly active users counts (currently 170 million globally) continue to highlight the fierce competition to acquire global users of chat apps. While Line has a very strong base of users in Japan, they face stiff competition in other countries. Below are a couple charts, developed with Mobidia's mobile app usage data, that highlight penetration of Line vs What'sApp in Japan and other countries.


Mobidia's Wi-Fi Usage Metrics Show Heavy Usage by LTE Subscribers

Posted by Mobidia on September 17, 2014

A look at the top LTE markets around the world show a continued reliance on Wi-Fi by smartphone users.  While this is not surprising, this trend continues to highlight the opportunity and thread that Wi-Fi presents. With the exception of Korea and Japan, Wi-Fi usage accounts for 80% or more of the data consumed by smartphoneusers.A comparison of Wi-Fi usage among LTE vs 3G users would show a similar usage pattern.

Mobidia's LTE Usage Metrics Show LTE Use Growing Across the Globe

Posted by Mobidia on September 10, 2014

Cellular usage of 3G subscribers has been modest to flat over the last year with a lot of subscribers continuing to adopt Wi-Fi as a means of connectivity. And as availablity of private and public Wi-Fi continues to be more pervasive, this growth continues.  But LTE vs 3G usage is very different. A review of cellular usage of LTE subscribers show a different trend. LTE subscribers are using significantly more cellular data.