Smartphone screen sizes continue to grow. Screen sizes and their resolutions for flagship phones a few years are now standard on mid tier and low end models today. And sizes for the latest and greatest phones are larger than ever. Apple's 5.5-inch iPhone Plus is a great example.
We thought it would be interesting to collaborate with IHS, a leading global source of critical information and insight, to take a look at the impact of screen sizes and resolutions on app usage and mobile data consumption. And as expected, we found significant impact. Here is an example,. In our analysis, screen sizes 5 inches and larger drive significantly more minute of usage.