A look at the top LTE markets around the world show a continued reliance on Wi-Fi by smartphone users. While this is not surprising, this trend continues to highlight the opportunity and thread that Wi-Fi presents. With the exception of Korea and Japan, Wi-Fi usage accounts for 80% or more of the data consumed by smartphoneusers.A comparison of Wi-Fi usage among LTE vs 3G users would show a similar usage pattern.
Cellular usage of 3G subscribers has been modest to flat over the last year with a lot of subscribers continuing to adopt Wi-Fi as a means of connectivity. And as availablity of private and public Wi-Fi continues to be more pervasive, this growth continues. But LTE vs 3G usage is very different. A review of cellular usage of LTE subscribers show a different trend. LTE subscribers are using significantly more cellular data.
Things continue to look good for mobile operators who have invested and rolled out LTE technology. A look at LTE subscribers in the US over the first 6 months of 2014 clearly shows them using more cellular data than their 3G cohorts. When reviewing LTE vs 3G usage, in general, LTE subscribers are using more data, buying bigger plans, and using more of their plans.
Mobile operators continue to roll-out LTE technology. Over 100 networks are now available to wireless subscribers around the world. And the LTE usage trends continue to look very positive for mobile operators.
In all major markets, subscribers are using more mobile data, buying larger plans, and using more of their quotas.
Mobidia is excited to have our data referenced in Forrester's recently released book, The Mobile Mind Shift.
Smartphones have reprogrammed the way customers think and as a result, businesses need to do the same in order to keep up. Customers now use their phones for everything from playing games to making a bank transfer and ordering a pizza.
Author, Julie Ask, focuses on what businesses need to do to exploit these ‘Mobile Moments’ and meet customers’ high expectations.