To understand mobile subscribers' behaviors and interests operators need to understand more than just what is happening on the home networks. Today's smartphone users connect to roaming networks, WiFi networks in addition to their home 3/4G networks. By building an analytics engine that can collect a comprehensive set of data is the only way to service the reporting needs of marketing, engineering, and customer care teams.

My Data Manager offers a completely opt-in, transparent model for anonymously collecting data usage across all network types and understanding how interests and behaviors can change "off network". With this understanding, more interesting tariff plans and promotions and better user experiences can be developed.

Operators, developers, mobile metrics companies and others can benefit from My Data Manager's usage to understand what, how, when, and where data usage occurs. Understanding top apps, time-of-day profiles, WiFi and Roaming views of data consumption and much more is possible.